Founded in London in 2020, LOAH® has come through different iterations. And we’ll keep doing it our way. We’re Wave 2 Moderation. Going beyond the initial-like-for-like replacements of your everyday alcoholic beverages. Pushing the boundaries for what’s what and who’s who.

Founded in London in 2020, LOAH® has come through different iterations. And we’ll keep doing it our way. We’re Wave 2 Moderation. Going beyond the initial-like-for-like replacements of your everyday alcoholic beverages. Pushing the boundaries for what’s what and who’s who.

Founded in London in 2020, LOAH® has come through different iterations. And we’ll keep doing it our way. We’re Wave 2 Moderation. Going beyond the initial-like-for-like replacements of your everyday alcoholic beverages. Pushing the boundaries for what’s what and who.

Credits:

Tara Juno Rowse, August 2023—2025

Product, Campaign & lifestyle photography