The story of Loah Beer Co

when life gives

you lemons...

OUR story

Hey, I’m Hugo.

Like a lot of people I’m tired of weeknight drinks taking their toll. So I’ve cut down and feel a lot better for it. Much less midweek anxiety, many more waves of creativity, a lot more focus and energy. Still the odd big weekend, but much less about quantity.

2020 was a pretty strange year. It served me up a lot of spare time. Not being one to sit still, I started Loah to brew some delicious low-alcohol beer that above all would spread a bit of sunshine.

Hugo Tapp, founder of Loah Beer Co
The fresh limes that go into our alcohol-free beer

Anyone remotely connected with brewing had their ear chewed off. Somehow, through a lot of generosity and an abundance of free time, I found myself talking to some of the UK’s top brewers. All of whom were unbelievably helpful. Little by little a recipe began to develop.

Taking the theory into practice was hard. Our kitchen was strewn with bottles, of varying quality, on a regular basis. Thankfully we weren’t allowed to have people round. One evening a slice of lime made its way into one of the better recipes, and that was it. Liquid sunshine.

Pumped full of overexcitement we ran focus groups over Zoom, sending out test bottles to people around the country. The feedback was great, people shared the vision. We built a brand and I’m still yet to meet our designer. We ran a photoshoot in another country. We brewed our first batches remotely thanks to restrictions. But despite the larger-than-average obstacles in the way, the support and belief from everyone we’ve come into contact with has been incredible. Your kindness and positivity are what the sunshine state of mind is all about.

So, cheers to you, and the belief in upsides only ✌️🍻

A low-alc beer for everyone
Loah alcohol free beer story

when life gives you lemons...

OUR story

hey, I’m Hugo.

Hugo Tapp founder of Loah Beer Co with a can of low-alcohol beer

Like a lot of people I’m tired of weeknight drinks taking their toll. So I’ve cut down and feel a lot better for it. Much less midweek anxiety, many more waves of creativity, a lot more focus and energy. Still the odd big weekend, but much less about quantity.

2020 was a pretty strange year. It served me up a lot of spare time. Not being one to sit still, I started Loah to brew some delicious low-alcohol beer that above all would spread a bit of sunshine.

The fresh limes that go into a Loah lager

Anyone remotely connected with brewing had their ear chewed off. Somehow, through a lot of generosity and an abundance of free time, I found myself talking to some of the UK’s top brewers. All of whom were unbelievably helpful. Little by little a recipe began to develop.

Taking the theory into practice was hard. Our kitchen was strewn with bottles, of varying quality, on a regular basis. Thankfully we weren’t allowed to have people round. One evening a slice of lime made its way into one of the better recipes, and that was it. Liquid sunshine.

Pumped full of overexcitement we ran focus groups over Zoom, sending out test bottles disguised as non-liquid goods via the Royal Mail. The feedback was great, people shared the vision. We built a brand and I’m still yet to meet our designer. We ran a photoshoot in another country. We brewed our first batches remotely thanks to restrictions. But despite the larger-than-average obstacles in the way, the support and belief from everyone we’ve come into contact with has been incredible. Your kindness and positivity are what the sunshine state of mind is all about.

So, cheers to you, and the belief in upsides only ✌️🍻

It's a sunshine state of mind
enjoy lager with lime in the sunshine