Deck chair waiting for Loah beer drinker

Loah x Tara Juno Rowse: shoot day lookbook 

Meet Tara, the Barcelona-based photographer who brought our first shoot to life.

We first started chatting to Tara at the beginning of the year after seeing some of her amazing
work.

She took our concept of A Sunshine State of Mind and gave it form, adding the light and shadow
to our words on the page.

It wasn’t easy doing everything remotely (particularly getting cans past Spanish customs), but she
ran the show.

This lookbook comprises our favourites of Tara’s shots she took on film throughout the shoot
days.

If you want more treats for your eyes, check out her Instagram and her site.  

Tara Juno Rowse shooting for Loah Beer Co.

Capturing the sunshine

At Loah we're all about the sunshine. There's nothing better than kicking back with our beer with lime in the hot summer sun.

But we see the sunshine as so much more than that. It’s a state of mind.

When the sun comes out it inspires a different attitude, of positivity and creativity.

We hope each can of Loah brings that feeling of sunshine to whoever drinks it, even if it’s just for a moment.

Barcelona apartment building for Loah Beer Co
Sun and sea in Barcelona for Loah Beer Co.
Palm trees in sunshine for Loah Beer Co
A Barcelona sky for Loah Beer Co.
The Mediterranean Sea at sunset for Loah Beer Co.

the product in focus

The best alcohol-free beer for a picnic

We asked for each product shot to be special. To suggest occasions that you might want to kick back with an ice-cold alcohol-free beer.

Tara’s shots make you want to reach into your fridge and grab yourself a can. We love the rich tones of the fruit, mirroring the deep flavour of lime in Loah’s beer

Relaxing with my favourite alcohol-free drink
The most refreshing alcohol-free beer
Loah is a low-alcjol beer packed with fruit
Alcohol-free lager with lime
A great summer drink
Alcohol-free fruit beer
Crsip 0.5% ABV beer with fruit

feeling the vibe

There's nothing worse than seeing models forcing a smile.

We asked Tara to poke fun at stock imagery – to play around with the models looking intense, as
if it were a fashion shoot or perfume ad.

Delfina, Susana, Paulo and Pedro obliged. Tara nailed the shots.

>njoying the sunshine vibes
Relaxing with the best 0.5% beer
Loving the gluten-free beer
Alcohol-free vegan beer